Tip 1: Choose the right keywords
Often, marketers make the mistake of using too broad and general keywords in the ad copy. The question is - do you want large numbers of customers who would visit your website and not buy anything, or would you prefer select, focused customers who would actually purchase? Assuming your preferred choice to be the latter, use refined and narrow keywords.
Tip 2: Be descriptive in your ad text
Think of your ad text as the door through which your customers could potentially walk in. Therefore, to ensure their entry in, use ad text that vividly describes the features or benefits of what you have on offer. Let your ad text be enticing enough for them to not only read the ad, but also click on it.
Tip 3: Take Steps to Target Your Ads
Irrelevant customers viewing your ads - and clicking through to your website, would only increase costs without bringing along any benefits. So, take steps to ensure that only the right profile of customers get to see your ad in the first place. For example, if your product is going to sell well only in Brazil, there's no point having the ad displayed on Chinese websites!
Tip 4: Have the Right Landing Page
Many AdWords users have been seen to make the mistake of getting customers land on the home page of the concerned website from where they are expected to navigate to the page of their interest. Avoid this mistake, especially if you are selling a wide variety of products and services and your ad copy refers to one of them. Take customers directly to the page that you are talking about in the ad copy.
As you have seen, follow the time-tested tips above, and see your AdWords advertising program work, beyond your imagination!
Article Source: http://EzineArticles.com/?expert=Fabian_Tan
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