Search engines are the media that send potential customers to your websites. In order for visitors to reach your website, you have to give them exact and effective signs that will direct them right to your site. This can be done by creating cautiously chosen keywords.
Finding the right keyword is the most important first step to getting traffic from the search engine. The right words or phrases will send you continuous flow of traffic for years. But if your keywords are too general or too competitive, the possibility of visitors actually making it all the way to your site decreases dramatically.
Treat your keywords as the foundation of your marketing strategy. If they are not selected with great accuracy, no matter how hard you work, you may never get the desired result. So your first step is to collect and evaluate keyword phrases.
Don't try to come out with the keywords yourself. Ask for words from as many potential customers as you can. You will be surprised that your understanding of your business and your customers' understanding are considerably different.
After you have collected many keyword phrases, your next step is to evaluate those keywords.
The aim of evaluation is to find out which keyword phrases are high in demand and low in competition. This can be done by using Google keyword research tool. Just do a search on Google and you will get the link to the tool.
Once you have chosen your keywords, your job is to create a webpage that is optimized for those keywords. Next, you have to build links into that page using the keywords as the anchor text.
Here are some ways you can use to build links:
- Trade articles with other webmasters with a link back to your webpage.
- Syndicate an article at EzineArticles, GoArticles, iSnare, etc.
- Submit a story to Digg and Propeller that links to the webpage on your site.
- Contribute to forums that allow members to leave signature links.
- Comment on other people's blogs.
- Link to other blogs from your blog. Many bloggers have trackback service and they will link back to you website.
Link building takes time and work, but it's vitally important and cannot be neglected. The only short cut in link building is outsourcing. You can outsource link building to other people or purchase some effective link building services that create links for you on autopilot.
Article Source: http://EzineArticles.com/?expert=Cindy_Heller
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