Social marketing per-se has a history of nearly three decades with the exception that it was used differently when compared to the modern age of the Internet. An effective social marketing plan should be evolved with the right marketing mix and account for the uniqueness of products and the environments where they work. Here are 4 important components of your marketing strategy:
1. Product
The product, in a social marketing context is generally not a tangible item (it can be at times though). Often it is a practice to improve life, or urge people to do things that they generally don't - like eating more fiber, conserving water, doing exercise etc. The core values of the target audience are taken into account and the social marketing plan is evolved similar to a commercial marketing plan.
2. Price
The emotional or social costs often override the monetary cost and the effort should be focused on reducing these emotional and social costs like embarrassment, time, deprivation (from something usually enjoyed) social disapproval etc.
3. Place
It is important to remember that the time available to communicate your message is very short almost similar to the aperture of a camera. The target audience needs to learn where and when they can act on your message and that needs to be communicated in clear and simple terms.
4. Promotion
The target composition in a social marketing plan can be vastly different from the commercial marketing approach. Therefore, the social marketing plan should be tailored for the typical audience segment.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your FREE copy now!
Article Source: http://EzineArticles.com/?expert=Fabian_Tan
Learn How To Get Blog And Website Traffic for the Beginners
Home Based Affiliate Marketing Free Guide!
Learn How To Make On The Internet Money Using Internet Affiliate Programs! Free Video Tutorials
Internet Marketing Guru's Sell Their Internet Marketing Tips, In this blog all information will be FREE!! it wont cost you a dime!!
I will update the Blog With New Business Opportunities On New Internet Affiliate Programs.
I will Recommend My Top Money Making Internet Affiliate Programs.
The Right Money making Affiliate Programs with The Right and The Best internet marketing Tools will earn a you an extra income every month.
I will also show how to generate leads for your Mlm Network.
I will update you with Video Tutorials!!
{My Money Making Recommended Internet Affiliate Programs}
Sign Up!! To These Free Internet Affiliate Programs Listed Below & Start Earning Yourself Some Money Online!
People Search Affiliate Program
SelfBank mobile Affiliate Program
Global Domain Affiliate Program ( G.D.I)
Grab Your 100% Free SpiderWeb Internet Marketing System!
Use The Internet As Your Money Making Machine!
Affiliate Marketing Is The Way Forward For The Next Internet Millionaires!
Feed Shark
No comments:
Post a Comment