Why some do well with Adsense but can’t make a DOLLAR with affiliate sales
Three easy words: type of traffic
Are your visitors browsers or buyers? With Adsense and other programs that pay you per impression or per click, it doesn’t matter. You don’t have to care what your visitor does after clicking the ad. Do they buy the product or not? It doesn’t matter– you’ll get paid either way.
With affiliate programs the obvious difference is that it matters what happens after the visitor clicks on the ad. It isn’t enough to have a high clickthrough rate (CTR) you must also have sales conversions after the clicks. Does the visitor purchase the product or not? Your income depends on that purchase. So what can you to do make sure the visitor does buy from the advertising merchant? Two things:
1) Pre-sell: since you are marketing a certain product or retailer with your affiliate links, you already know what products will appear in the ads. That is a huge advantage over Adsense and other “blind” ad servers that try and pick out what works best on your site. As an affiliate marketer, you choose the products to sell. With that advantage, you can pre-sell the visitor on the products. Make it natural! Nothing is worse for conversions than obvious over-the-top sales copy. You’ll have much better results with a mild, friendly sell pushed lightly on your visitors. Become their friend and tell them that you’ve had trouble with other products in the past, but this one is excellent…. [insert affiliate link here]
2) Change your type of traffic: target buyers and not browsers. With Adsense, and ole web surfer will do– the less savvy the better. However with affiliate marketing you need traffic that is ready to buy. They should have a credit card (this makes age important) and be one step from using it. How do you get buyers? Target buying keyphrases…
buy [productname]
discount [productname]
[productname] reviews
cheap [productname]
[productname] free shipping
Combinations like that indicate that the visitor is ready to buy. Perfect for an affiliate marketer.
Article Source: http://merged.ca/monetize/
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