5 Reasons You Should Buy a Domain Name

When you consider creating a website, your budget will be a primary concern - especially during these uncertain economic times. You will likely look for ways to avoid unnecessary monthly fees. Yet when looking for cost-cutting opportunities, it's important not to underestimate the importance of owning your domain name.
Many website owners wonder why they should buy a domain name when they can use a web address (typically a subdomain) provided by a free web hosting provider. After all, if you can have a domain name without an additional monthly fee, doesn't that qualify as an unnecessary expense? You may be surprised to learn that it's quite the opposite - your decision to buy a domain name can have a significant impact on the success of your online business.

Still not convinced? Consider these five reasons you should buy a domain for your website:

#1: Flexibility

When you use a free subdomain as the web address for your business, you will not have true ownership. Your hosting company will control the domain, which gives them considerable control over the fate of your online business. A problem frequently encountered by those using a free subdomain: When you decide to buy a domain name, you will have to choose a different web address - meaning that you will essentially lose the traffic and page rank you worked so hard to build with your subdomain.

#2. Stability

Every web site administrator has a unique set of rules and requirements that you must obey. Should your website violate any of the terms of your agreement, they have the right to automatically shut your website down. Resolving the issue could take time - if that resolution can even be accomplished.

#3. Search Engine Optimization

The major search engines tend to favor top-level domains (which you will get when you buy a domain name) over subdomains, for a variety of reasons. For example, subdomains are often suspected to be a source of spam. Also, search engines favor domain names that have longer registration terms - a sign of stability that bodes well for your website.

#4. Branding

Trying to "make a name" for your business in the competitive online marketplace is a challenge that only becomes more daunting if you don't buy a domain name to build your online identity. By registering a domain name, you gain a powerful marketing tool that can help you establish your brand and enhance your credibility.

#5. Revenue

Advertising dollars can be a very profitable revenue channel for your website. If you're using a subdomain, however, advertisers will be less likely to use your website - and your web hosting company (if they provided the free subdomain) will reap the financial rewards.

Of all the expenses involved with creating a website, you should not neglect to buy a domain name. It's a small yet significant step towards online success.

Article Source: http://EzineArticles.com/?expert=Channing_Suhl

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How to Purchase the Right Domain Name

Creating a website takes a lot of work. You have to purchase the domain name, purchase hosting, and create your website. Most of the time it falls together very nicely, but it takes time and a lot of hard work to get it there.

One of the most important things to consider is your domain name. The domain name is what people type into the internet to get to your site. Here are some tips that will help you make the right choice for your site.

Characters

When you are thinking about your domain name you will want to think about characters. If its at all possible, I don't recommend using dashes or underscores. Most people will forget that they are in there and will not get your domain name correct. Some people think they need to put dashes or underscores in between each word, but that is not the case. If a person knows your business name, but not your website, they will usually try to type in your business name as a website to see if it comes up.

Keywords

Keywords are important for your website when it comes to search engines. You may want to consider having a keyword in your domain name. For instances, if you own a candle business, you may want to consider having candle in your domain name. This will help with searches as well.

Domain name extensions

When you think about all the websites you visit, most of them end in .com. However, there are many other extensions on the internet that you can use. You could purchase .net, .org, or .me. Think about this the last time you typed in a domain name that ended in .net, did you type in .com first? Sometimes it comes natural to type in .com. When it doesn't come up, we realize what we did wrong and correct it. With that said, you may want to consider purchasing .com.

Multiple domain names

Another thing to consider is multiple domain names pointing to the same site. Some businesses think it is a great practice to purchase all of the domains that are the same. For example, if your domain name is susanscandles.com you may want to consider purchasing susanscandles.net and susanscandles.org so that you own them all. That way if someone types in susanscandles.net it will still go to you. Its also a good idea to purchase domain names that are close so you don't lose out that way either. For this example, you would consider purchasing susancandles.com and susanscandle.com.

Abbreviations or full words

Unless your business is well known for its abbreviations, you should stay away from using them. Its better to use the full words because that is more likely what people will remember and type in for your site. You can always follow the tip above and purchase the letters for the abbreviation as well as the full words just to be safe.

There are many things you need to consider when purchasing a domain name. I hope the tips above help make the decision process a little easier. Good luck!

Michael Frost is the CEO of WebHost Goldmine LLC, an online business dedicated to users of all types providing the best branding, customization, hosting, training and overall business/pleasure experience on the web. WHG is the "gateway to the internet" and a "must have" in all households. Michael is also a Certified Success and Wealth Building Coach and has worked with many of the top Fortune 500 Corporations helping their executives achieve their inner prosperity. If you're ready to take total advantage of all features, functions and benefits that the internet has to offer, check out his website at http://www.MorePayToday.com

Article Source: http://EzineArticles.com/?expert=Michael_A._Frost

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