Feeding the Google Monster

Google is a monster, and it's a voracious one at that. Originally conceived as a project by two Stanford PhD candidates, the Google search engine was first designed to crawl across websites, and identify links back to other websites. The theory was that finding common links back to websites would help identify which websites have the richest content. By the way, this is a fairly recent phenomenon-the original project was conceived in team 1996, and Google itself was incorporated in 1998.

Today Google searches account for 70% of all Internet searches, with approximately 200,000,000 people per month searching about 70 times each. In order to feed these searches, and to make them relevant, the Google monster is continuously devouring all new content on the web. Google uses extremely sophisticated algorithms, to parse content to search the websites and to make judgments on the value of the content from its ongoing efforts to devour everything that it can find.

In the early days of Internet marketing, it was very common to promote websites using standard tactics, advertising either on TV, in direct mail or in magazines, driving people to the website. Although this tactic is still in use today, the cost of deploying electronic or printed advertising can become cost prohibitive, and can severely limit the marketer's ability to promote the website.

A much more efficient method of generating web traffic is through feeding the Google monster by producing a steady stream of articles and press releases about your business and about yourself. The articles and press releases should be available on your website, and should also be pushed out into various services and media across the Internet, so that more people find them. If you're content is very well written, they will become interested in your perspective, and will find their way back to your website. Furthermore by attaching the articles and press releases to your website itself, the Google monster will continue continuously parse it for content, and improve your ranking in the search engines.

The key of course in doing this, is to make sure that your content is exceptionally well-written. If you're not a very good writer, think about hiring a professional copywriter to write this material for you. If your articles and press releases are shoddy or shabby in any way, you'll actually be doing yourself more harm than good, because your brand will become associated with inferior quality as well.

Jean Klett is a business coach and mentor based out of Merignac, France, that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Jean and his team are focussed on training and getting results quickly. For more information and to contact Jean, visit:

Article Source: http://EzineArticles.com/?expert=Jean_Klett

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Quick and Easy Way to Improve Your Search Engine Ranking

By Julia Gulevich

You probably know that there is an on-site and off-site optimization. The off-site optimization is about link building. The on-site optimization is about creating a good quality content with your best keywords dispersed on the page. While creating a good content may take days and weeks, there is a thing you can do right away to improve your search engine ranking.

I’m talking about the meta tags of the web page such as Title and meta Description. The Title tag has been the simplest yet one of the most important on-site optimization components for the latest years. And even at present you can have an improvement in SE ranking by optimizing your page meta Title.

The secret is to place your primary keywords as close as possible to the beginning of the Title tag. It’s important that each page of your website has a unique meta Title because you don’t want to have issues with duplicate content. By the way, the keyword stuffed Title tag is a great way to show the difference between similar web pages.

The keywords the user types in the search engine are highlighted by bold in the search results. And the meta Title tag which exactly matches the search query tends to be on the higher positions in search results and thus, will have a higher click-through rate.

While inbound links with your keywords in the anchor text are probably considered as a more important ranking factor, the bad thing is that you have less control over somebody else’s website linking to you. On your web site you’re a master of the situation and should not miss this simple opportunity to rank well in search results for your targeted keywords.

The most important thing to remember is that if a good meta Title tag can help your web page ranking a little, a bad Title can bring to nothing the web page’s chances of ranking well in the search engine results. So, if you feel your meta Titles are not good enough and can be improved, don’t wait too long and edit them right away. Simply by including a well compiled meta Title tag into the page source, you can jump a few positions up in the search results.

Along with the meta Title tag the meta Description is a another important ranking factor of an on-site optimization. While the Title tag stands as the main headline of your site in the search results, the meta Description presents the summary of your web page to the user viewing the search results.

An accurate and relevant to the page content meta Description wins the prospective visitor’s favour and makes them click on the link.

If you do not include the meta description in the HTML source of your web page, the search engines will add the description on their own by taking any snippet from your page content.

Would you like users to see the description for your web page as below?

Title: Create and Send that killer HTML Email Newsletter with G-Lock EasyMail
Summary: Home, Downloads, Buy Now, Support, Tutorials

I’m sure I wouldn’t want the search engine to just repeat the navigation links in my site description. And this is more likely to happen if you fail to include a well written, relevant to the page content meta description.

Don’t rely upon the search engines to choose the right description for your web page and take time to include the meta Descriptions yourself on every page of your web site to entice prospective visitors to click on your site listings.

A simple way to learn how to write good descriptions is to read ppc ads related to your market niche. Then you can compose your own meta Description in a similar manner if appropriate. Like a good copy of a ppc ad, a good meta Description copy containing keywords will increase your click through rate and will also help your web site rankings because Google will consider it to be more relevant to the search query. But unlike the ppc you don’t have to pay any fee for organic search results. A well written description will naturally attract visitors and bring you a higher CTR.

If you use WordPress as your blog platform, the plugin called All in One SEO pack will automatically optimize your titles for search engines and generate the description from the first 25 words (or more) of your post. This plugin is a must for anyone who uses WordPress.

The bottom line: the meta Title and Description are still important factors of the on-site optimization and should be used on each page of the web site you want to be described in search results. If you cannot afford much time for SEO, the first thing you should think about is creating good meta Title and Description for your web page. This is your number one task. They will work for the benefit of your site while you can engage into other SEO tactics.

Please, share your thoughts in comments.

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