How To Effectively Market With Video On The Web
Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.
Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information at a search engine, they will get thousands of search results; when they visit your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for. These first few seconds are crucial and if you can delivery clear and targeted message by offering a fast, highly visual way to get their further attention and engage their interest, you have done bingo.
Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more toward getting disappointments than good news.
In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:
1. Get Your Video Seen
If you want your video to be your effective marketing tool, it must be able to see by as many web users as possible. Hence, don't just keep and tight your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.
2. Small File & Load Fast
Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. Web pages that take longer than 7 seconds to load, their visitors normally are on the verge of clicking away and visit other website. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.
3. Let Them Know It's A Video, A Short Video
If the web users do not know that it is a video, they won't click it and play it; hence your video will get watch. So, you must let the web users know that the "box" is a video; the best way is to make it look like a video / VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
Let the web users know also this is a short video. No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.
Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing & sharing on the web.
Article By Scott Bamboo
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Tips for How to Make Money with Internet Video
1. Focus, focus, focus…
Before you touch that camcorder, focus on what works -- and what doesn't -- at Metacafe. And DON'T look at our top all-time videos, at least not at first. For some producers, those big winners can be discouraging. ("Yeah, right, like I can do flips from a dead standstill and videotape myself at the same time…")
Look at the smaller hits: the most viewed videos of the day, week and month. Sometimes the greatest "inspiration" comes in the form of a not-quite-brilliant video ("That made money?! I could've done that blindfolded…")
Also explore the video collections of our producers and see which clips scored for them and which ones fell short. What categories do the hits fall in? Why do you think the others stalled?
Conduct these reviews periodically, since tastes shift as the Metacafe audience grows and evolves. And every now and then, a producer will introduce something that launches an all-new hit category. (Massages, anyone?) So keep watching!
2. Play by the rules!
Don’t go to all the work of planning and crafting your "sure-fire" video, only to have it rejected from Producer Rewards. Be sure to adhere to ALL the eligibility requirements.
In short, your video must be:•
100% original -- you must have the rights to all the content, including the music.
• Between 20 seconds and 6 minutes long.
• Rated no higher than 13+ (no sexual content or graphic violence).
3. Dress for success.
Want viewers? Create irresistible "packaging" surrounding your video:
• Your thumbnail image should be eye-catching.
• Your title should be provocative.
• And your tags should include words that people would likely search for.
Again, study what works and what doesn't. Just be truthful! If your packaging is misleading -- e.g., it features a thumbnail of an attractive woman when your video is about fixing your computer -- then your clip will be rejected from Producer Rewards.
4. Keep 'em coming.
If your video doesn't succeed right away, don't give up on it. Make and submit another video. We've seen several cases where a producer has several videos that don't go anywhere, then she hits a homerun with a new video. This new video compels viewers to see what else she's created, and this causes her old videos to take off as well.
We especially encourage you to submit to our contests, which provide greater visibility, not to mention potential prizes.
Finally, as mentioned, tastes shift at Metacafe, so while your work might not have touched a nerve before, it could now. Since video submissions are free, use us to practice your filmmaking and to experiment with different styles and subjects. There's no penalty for trying!
5. Build that momentum.
Should your video qualify for Producer Rewards, tell the world about your hit -- and by "world," we mean the news media. Granted, CNN probably won't take your call, but your hometown newspaper might ("Local filmmaker scores internet hit…").
And don't just stop there. We had one video take off because a producer's college newspaper wrote about it, word spread, and the next thing that producer knew, he was talking to David Letterman.
So hit up your college paper. And that blog that covers the subject matter of your video. And your local news websites. You never know…
6. Don't place all your bets on one video.
Most of the producers who've made thousands of dollars at Metacafe have NOT done it with just one video; they do it with a portfolio of videos that make a few hundred dollars each. With a portfolio, videos help support each other -- if someone likes one of your hit videos, they'll probably check out what else you've done.
As you can see, getting your idea on tape is only part of being a successful Metacafe producer. The rest is about figuring out what works, then spreading the word when your video strikes gold. For our top producers, figuring out the "game" is half the fun. (Of course, the money is nice, too.)
Great tips from the Metacafe Production School.
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Where to Find Free Online Marketing Video Tutorials
Google Video is a goldmine of how to video tutorials for affiliates seeking to learn Internet marketing. Its resources containing over 33,000 files on affiliate marketing from video sharing sites around the web and growing everyday. Approximately, one third of these videos originate from Youtube.
Just a small sampling would include topics like online marketing, installing WordPress, Joomla, traffic building, webhosting, email marketing and many more.
Although, some are blatant advertisements, many provide the viewer with valuable information.
There are many other video sharing sites that can be used as a resource.
But, Google Video is unique in that it has indexed all the video contained at these sites making them all available at one location.
Finding Online Marketing Tutorials On Google
You can access Google Videos from their home page. At the very top of the page click on the words more and then video, from there you can use topic specific keywords to narrow search results.
You can narrow results further by relevance, rating, popularity, date and time duration.
Weed out many of the advertisements by selecting a time duration greater than 4 minutes. This will also allow you to bring up more search results.
Time durations greater than 20 minutes will render fewer search results but they tend to be the most content rich videos.
There are three viewing options TV, list and grid.
To view videos without opening a new window select list.
A service that will allow you to stay current on topic related video is Google Alerts.
Once you sign up for this service they notify you by email.
Who Gains From Video Marketing
Available to rich and poor alike, Youtube cuts across class lines. Gurus and amateurs use the popularity of video to teach new internet marketers strategies to build successful online businesses. If they provide good information, they can attract a loyal following.
This is a win win situation for all parties. Affiliates or new online marketers are provided with free training.
And, the video marketer through attraction marketing has a receptive audience, which can be leveraged to sell future products and services.
* List Building: Create squeeze pages to capture email addresses.
* Content Management: A simple domain search (ex. Wordpress site:www.youtube.com) for Wordpress tutorials renders over 52,000 in the search results.
* Traffic Building Tools: Social networking, bookmarking, article writing and linkexchanges.
* Article Writing: Creating and distributing articles to directories.
* Website Tools: Learn about free website tools for design and graphics.
* Google Adwords: How to set-up up and manage an Adwords account. Getting the best ROI (return on your investment). Choosing the most profitable keywords.
Don't Get Scammed
The Internet runs rampant with individuals selling get rich schemes. The promise of earning hundreds or even thousands of dollars a day can be alluring. Often the promoters of these schemes know the system does not work. But, they profit from the poor unsuspecting individuals who buy the memberships, ebooks and videos they sell.
Like fish in the sea, new Internet marketers who strive to learn the secrets of making money online are often hooked by these con artists. After diligently trying to implement training materials with little or no success, the new Internet marketer begins to doubt their ability to ever succeed in online marketing.
Benefits Of Google and YouTube Videos
As we all know, the written word can sometimes be confusing. Being able to see the narrator give step by step demonstrations can help increase clarity when compared to other media like ebooks and articles.
Youtube and Google videos are an excellent research tool. Because of the massive catalogue of available tutorials you could spend countless hours-learning new and valuable information.
Some of the videos are like mini-courses lasting an hour or more.
If you are just beginning your journey into the world of affiliate marketing, buying expensive teaching materials may not be an option.
Youtube and Google are a great place to find free instructional videos
By Nick Kaplan
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