Social Networking is Attraction Marketing
Hopefully by now you have begun your venture into social networking. It is one of the best free ways to promote your business online. Business changes rapidly these days and social networking is one of the newest and most effective ways to promote your business. It is a different type of marketing from the old methods in that it truly is "attraction marketing". This article will discuss what is meant by the term attraction marketing.
Think of the old way, and it still happens this way today, of marketing something to your target market. You blatantly and directly advertise your products or services and everyone knows it for what it is, self-promotion of your products or services in order to create a sale. Social networking does not work like this at all. As a matter of fact, you could get yourself into a ton of trouble going about social networking in this manner.
Each social networking site has their own rules and regulations as to what type of promotions are allowed and you would be wise to get to know these before attempting to promote your products or services using these forums. Some of these sites allow more promotion than others.
Your main task with any social networking that you do is to build relationships with people who then become interested enough in you that they want to investigate you more by visiting your website. So you always want to weave your links wherever allowed on your social networking pages.
Where regular sales promotions do their promoting blatantly to their customers, with social networking you have to basically "attract" people to your website. With this in mind, you must realize that it will take time to build up traffic using this method but it tends to grow exponentially once it starts.
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