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Showing posts with label article marketing. Show all posts
Showing posts with label article marketing. Show all posts
Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell
Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.
When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.
The reason is probably not what you think.
If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.
Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.
MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.
FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.
YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.
HOW?
You must embrace this TITLE creation & traffic-building truth:
The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.
How to determine which keywords are rich and the right ones to use for your article?
You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1
Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.
A "Good" vs. "Bad" TITLE Example:
Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:
Bad TITLE Example:
"Top 9 Ways You Can Acquire Fractional Jet Ownership"
Excellent Keyword Rich Title Example:
Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet
Why is it more effective?
Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.
You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.
Two recommendations on what NOT to do:
1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.
2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.
YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:
If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!
About The Author:
Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/
Article submission software is one tool you cannot do without if you plan to use article marketing to promote your business or website. But if you have not given article marketing a thought, I urge you to seriously consider using this powerful technique to drive targeted traffic to your website. We will look at how to review and pick suitable article submission software that can work wonders for your business.
Article marketing as you may know is internet marketing using articles. The end in mind of writing an article is to get targeted visitors for your website. As for what you hope your visitors to do, whether it is to buy your product, join in your MLM program or simply to subscribe to your newsletter so that you can do some backend sales or continue a business relationship, the skies is your limit. After writing an article, the most important is of course to submit to a free article directory that would accept your articles.
If you have been submitting articles for a while or is a newbie author trying to figure out how to do so, here are some useful review tips about article submission software.
Article Submission Software Review Tip 1 – Submit To Many Article Directories
The number of article directories you can submit to is critical to the success of your traffic building campaign. The internet world is a wild jungle, and survival belongs to the fittest. If you are only submitting to one or two directories, the amount of exposure and traffic to your website would be minimal, and in no time, you will see your website and business drowned in the midst of ferocious competition.
Article submission software does a beautiful job in submitting to multiple article directories. Find one that can submit to more than 100 article directories.
Article Submission Software Review Tip 2 – Auto-Formatting Feature
Different article directories have varying submission features and article format. Some allow HTML while some only allows text in the content. Others may only allow links in the author resource box while others allow the inclusion of links within the article body. I have tried submitting to countless of article directories. The experience is horrible!
Article submission software nowadays come packed with compatible article directories that would readily accept the article format used by the software. All you need to do is fill in the article fields of the software interface once and it would use the details as a template.
Article Submission Software Review Tip 3 – Auto-Population of Article Details
Each time when you submit, you have to repeat the process of copying and pasting article details like the article summary, article title, article body, author resource box, the article category and keywords into the article submission form at the article directory. Imagine how tedious it is to repeat the process for each article directory. It is not surprising that you have to face the computer the whole day just to submit to about 100 article directories.
All these can be avoided by using article submission software. These software are built in with features that would auto-populate the article fields, leaving you only to click the submit button and the article is submitted. Talk about simplicity and efficiency.
Such software are now available to webmasters and marketers like us at affordable prices ranging from $90 - $200 only. The potential income it can generate and the time and money savings it brings are worth much more than that. Learn more at my blog about effective article marketing and find out which powerful article submission software are successful internet marketers and webmasters using.
This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author's name, bio and website links must remain intact and be included with every reproduction.
Here's a little trick I discovered and it's one of the reasons that I love ezinearticles. While you're viewing an article in the category appropriate for you to submit to, go to the list of most view articles below the main body of the article you're reading.
Open Notepad, save the file with a name like "Aweber keywords for articles.txt". Click on the first article in the list of most viewed articles over the last 90 days. In the body of the article, Right-click and then select "View Page Source". If you look a few lines down, you'll see that keywords that the author used to tag this article. Copy and paste those keywords in to Notepad.
Close the window with the page source. In your browser, go back to the list and get the keywords for the other articles in the "Most viewed" list and the "Most Published" list. Now when you look at these lists of keywords, you should see some keywords that are common to almost all of them. These are good keywords for you to use to tag your articles with. You should have 3-10 keywords that have been used in all of the most popular articles. Between this list and your list from your research at SEODigger and WordTracker, you now have several good keywords to use. Focus on these for your tags for the articles and for use in the headline and the body.
There is a term called "keyword density" which means what percentage of your article words are keywords. There are many different opinions on this, but you'll be safe with 2-3%. In clearer terms, if you have a 500 word article with a 2% keyword density, you'd use your keyword(s) 10 times throughout the article. You do want some keyword density, but make sure that it still reads well. Don't get so carried away that it sounds like rubbish.
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They say that the person who does things that count normally do not stop to count them. Is writing many articles difficult for you? Then do not count them. Just finish the one before you and write down a title for the next one. You need to write a lot to build your list.
The Golden Rule in Writing articles is to take Action. Here are some thoughts on this;
Begin where you are but do not stay where you are. You must not wait until you find something to write about. Start to write about anything. Just change the title into a question by adding a why, how, where, when or how many and you can use your title for more than you think.
The best time to write your article is somewhere between yesterday and tomorrow. That makes today and now the best time.
They say that the other side of the hill is breathtaking but in order to see that you first have to climb the hill. It is strange but the most difficult part of any article is to start writing it. Once you get going you soon find yourself having done 150 words. That means you already have to finish your thoughts. That alone is difficult, but the truth is that you will have a 300 word plus article and that is what you should have. Write short articles more often to build your list.
There is no sense in aiming high with a bow without an arrow. In online marketing your articles are like the arrows you should have. It is not the load of having to write many articles that will break you down but the way you carry out the writing. Nobody can tell you how many you should write. Then it is also true that if you decide on a number at least make it bearable on yourself to do it. The more you write the more they drive traffic to your site.
Writing articles is not difficult but starting to write them can be if you look at them as a hill to climb instead of a downhill. After the first word you have one word less to write. Article writing is an excellent way to generate more traffic to your website.
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How Best Article Writing Can Drive Traffic to Your Site
Being able to write good articles takes a lot more than just being able to make sentences and put words together that make sense. Writing good articles for your website can make the difference between getting the traffic that you want to your site or not. In order to ensure your website has the best article writing available, there are some key points that you need to keep in mind. You need to use the best keywords possible, write catchy headlines that use those keywords and have quality content with the correct keyword density.
One of the most important things you need to remember when including articles in your website is that they should include the best keywords possible. Using the keywords that get you noticed with the search engines is the most efficient way to drive traffic to your website. Without good keywords and content, your website will not achieve good results. Good headline writing is another essential element in writing articles. If your article does not have a good, catchy headline, it will not get very good attention from readers and nobody will be interested in reading the rest of the content in your website.
In addition to these important factors, there is also the content of the articles to consider. You want to captivate your visitors and make the best use out of the keywords in the article. Make sure that the keywords are used in the correct density and that the content of the article makes readers want to follow the links on your resource page and read more. It is important to include the most important keywords in your headline and create a catchy phrase using them.
Finding a service that provides best article writing can be tricky, but once you do, you will be able to enjoy all of the benefits that good articles can produce for your website. It can be a lot of work, and submitting articles to certain websites that are noticed by Google and search engines, can sometimes require you to submit numerous articles in order to get the attention and rankings that you want. By following the basic guidelines for good article writing, you will obtain the results you are looking for.
Article Writing and Submission Tips For the Writer
A problem will arise if you write your article like a sales or marketing brochure, as it will most likely to be rejected by the directory or directories you have selected for article submission because of that very reason.
As mentioned, when writing an article the writer is subject to certain rules and regulations, which will inevitably affect the article submission process. When your article is viewed by editors or potential readers do not want to be bombarded with useless sales information that they are not interested in, they would rather prefer professional and helpful information that may help them. Therefore one should keep your sales information on your website in your web content. By attempting to submit this type of sales copy will result in the article being rejected.
Stick to the subject that you are providing for your reader, leave your links for the resource area of your article, where it belongs, this is one of the main reasons that articles are rejected, there are to many people that lay links in the body of the article which results in the article being rejected. Stay with your desired subject and what you intend to convey to your readers, you will have a better chance of enticing the reader to come through to your website if you provide valuable useful information that can serve as a reference to your expertise in that field. Within the article submission process, by retaining focus and professionalism allows for fewer potential problems to creep in and the chance of publication is increased.
Once you have your written work and are preparing for article submission, there are certain processes and formats that you should keep in mind. Some directories require that a specific format be utilised or article submission is done through a specific software program. The following general tips should help when submitting your article to the directories.
Before submitting please familiarize yourself with all criteria pertaining to the specific directory, this will avoid any misunderstandings or frustration later on in the article submission process.
Pay attention to the editorial guidelines as published by the directory, once again to avoid disappointment of going through the article submission process and then not having the article published. Editorial content of your article should not be plagiarized; there are online tools to assist with this, one that springs to mind is copyscape. The article should not contain direct sales or marketing messaging, it should not promote racial or religious hate or persecution, and definitely no pornographic or adult material content. Correct structure and simple punctuation rules should be followed. These are just a few basic tips for you in article submission; rather establish the exact requirements so that you are fully aware of the processes.
Although the article submission process sounds fairly comprehensive, once you get used to the rules and required format, it becomes second nature, as they say practice makes perfect. Take the time and make the effort to correctly formulate and structure your article prior to submitting to ensure both smooth submission and publication of your article.
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